PlatformOne system

The work behind
the work.

Most software asks photographers to think like an office. This is built the other way around — around shoots, crews, gear, travel and the money each job actually made.

A full production crew working a set
  • 01

    The record

    Clients, contacts, notes, documents and history. Every conversation lands somewhere permanent.

  • 02

    The pipeline

    Inquiries move through stages you control, with the next action always visible.

  • 03

    The job

    A workspace per assignment: schedule, crew, shot list, checklist, gear, travel, files, money.

  • 04

    The people

    Internal team and freelance network, with permissions scoped to the projects they work on.

  • 05

    The money

    Estimates, invoices, retainers, payments, expenses and receipts tied to the job that made them.

  • 06

    The afterlife

    Reviews, anniversaries, reactivation and referrals — the business past the delivery date.

The pipeline

Custom stages, filters by photography type, team member, value, shoot date and lead source.

Pipeline / All photography$64,900 open

New Inquiry

1

Adeyemi Foundation

Gala documentary

Nov 02$7,400

Next — Send intake

Contacted

0

Consultation

1

Ruiz + Hall

Wedding — Brooklyn

Jun 21$11,200

Next — Call Thursday

Estimate Sent

1

Northstar Creative

Quarterly content

Oct 09$18,200

Next — Follow up Fri

Follow-Up

0

Contract Sent

0

Retainer Due

1

Nike Atlanta

Campaign

Sep 14$18,500

Next — Retainer 50%

Booked

1

Harlem Arts Council

Portrait series

Aug 30$9,600

Next — Confirm crew

Drag a card to move the opportunity forward.

Client 360

One record holds the relationship: projects, communication, financials, documents, files and notes.

Clients / Northstar Creative GroupLifetime $86,400

Relationship

Active — 4 years

Last contact

6 days ago

Next opportunity

Q4 content, Oct

  • Brand campaign — SpringDelivered$24,000
  • Executive portraitsInvoiced$6,800
  • Quarterly content seriesEstimate sent$18,200

The job workspace

Readiness before the shoot, not paperwork after it.

Nike Atlanta CampaignShoot in 2 days

Call time

6:30 AM

Location

Studio 4, Atlanta

Crew

8 of 9 ready

Value

$18,500

Ready for shooting

94%

  • Contract

    Complete

  • Retainer

    Complete

  • Shot list

    Complete

  • Travel

    Complete

  • Crew

    8 of 9 ready

  • Gear

    2 items need attention

Built for the way
the day actually goes.