A photographer at work, framed against the culture that shapes the picture

Run the business.
Protect the art.

The operating system built around the way photographers actually work.

Start Your Studio Explore the platform

02Photography is the business

Your work is visual.
Your business should
feel that way too.

Clients. Shoots. Gear. Crew. Travel. Money. Follow-up.

One system built around the actual life of a photographer.

See how it works

Athlete photographed for a sport campaign

03The client

Client 360

Every client.
The whole story.

Keep conversations, projects, documents, payments, notes, important dates and future opportunities connected to one client record.

Clients / Northstar Creative GroupLifetime $86,400

Relationship

Active — 4 years

Last contact

6 days ago

Next opportunity

Q4 content, Oct

Brand campaign — SpringDelivered$24,000
Executive portraitsInvoiced$6,800
Quarterly content seriesEstimate sent$18,200

04The pipeline

From inquiry
to booked.

Every opportunity carries the client, the project, the shoot date, the value and the next action. Nothing is waiting on your memory.

Pipeline / All photography$64,900 open

New Inquiry

Adeyemi Foundation

Gala documentary

Nov 02$7,400

Next — Send intake

Contacted

Consultation

Ruiz + Hall

Wedding — Brooklyn

Jun 21$11,200

Next — Call Thursday

Estimate Sent

Northstar Creative

Quarterly content

Oct 09$18,200

Next — Follow up Fri

Follow-Up

Contract Sent

Retainer Due

Nike Atlanta

Campaign

Sep 14$18,500

Next — Retainer 50%

Booked

Harlem Arts Council

Portrait series

Aug 30$9,600

Next — Confirm crew

Drag a card to move the opportunity forward.

05The shoot

One shoot.
One command center.

The clientThe crewThe scheduleThe shot listThe gearThe travelThe moneyThe files

Everything attached to the job.

Nike Atlanta CampaignShoot in 2 days

Call time

6:30 AM

Location

Studio 4, Atlanta

Crew

8 of 9 ready

Value

$18,500

Ready for shooting

94%

Contract
Complete
Retainer
Complete
Shot list
Complete
Travel
Complete
Crew
8 of 9 ready
Gear
2 items need attention

06The crew

Digital technician at the capture station

Your people.
Connected to the work.

Invite the people who actually make the job happen, and give each of them access only to the projects and information they need.

Administrative assistantsStudio managersProducersDigital techsSecond shootersThird shootersBTS photographersAssistantsGaffersRetouchersStylistsCollaborators

See crew workspace

07The road

Crew traveling to a destination production

The job doesn’t stop
when you travel.

Trip manifests, flights, hotels, crew travel, equipment, locations, transportation, receipts, travel expenses and documents — held in one production binder.

Trip Manifest / AtlantaSep 12 — Sep 15 · 6 traveling

Flights

Delta 1422
JFK 7:05a → ATL 9:44a
M. Reed · conf. HK92QF
Delta 1585
JFK 8:20a → ATL 11:02a
J. Carter · conf. PT4L0X

Hotel & ground

Hotel Clermont
Check-in Sep 12 · Check-out Sep 15 · 4 rooms
Sprinter + driver
Gear transport, 5:45a call · conf. ATL-8841

LocationsCrewGearDocumentsReceiptsExpenses

08The gear

Camera equipment photographed as still life

Know what you own.
Know where it is.
Know if it’s ready.

Inventory, kits, serial numbers, receipts, warranties, insurance, assigned crew, maintenance and project packing lists.

Gear / Brooklyn Basketball CampaignPacking list

Camera AReady
Camera BReady
24-70mmReady
85mmReady
BatteriesNeeds Attention
MemoryReady

09The money

Know what the job paid.
Know what the job made.

Estimates become invoices. Invoices become payments. Expenses and receipts attach themselves to the job that created them.

Money / Harlem Portrait SeriesClosed out

Project revenue

$12,800

Expenses

$3,460

Project profit

$9,340

EstimateInvoiceRetainerPaymentsExpensesReceipts

10The assistant

Studio + AI

A studio that
knows your studio.

The system already holds everything. On the Studio + AI plan it can also answer. Ask what needs your attention. Ask if tomorrow is ready. Ask who to call back. Speak it out loud on the way to set.

Daily briefing before the day starts
Readiness warnings before a shoot
Client follow-up and retention prompts
Crew, gear and travel checks
Money reminders — for the people allowed to see money
Trained on how you personally work

See Studio + AI What it can do

It never speaks for you, never contacts a client on its own, and never shows a number the person asking isn’t allowed to see.

Ask the Studio

Ask it
anything.

A guide that knows the whole system. Ask how it would handle a wedding, a brand campaign, a travel production, a second shooter, a late payment. Plain answers, no pitch.

Start here

I know how the studio runs — clients, shoots, crew, gear, travel and money. Ask a real question about your work and I'll tell you exactly how it would be handled.

11Plans